According to this research, Mobile cash was an enabler of sports betting. The seamless integration of mobile cash wallets and sports betting platforms, reliability, consistency, ease of use and ease of entry to mobile cash was a significant enabler of sports betting.

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Further, the examine discovered that majority of people partaking in sports betting have been conscious of the risksposed by sports activities betting eg addition and advocated for betting firms to provide various https://zaharamedia.co.ke methods to leisure aside from betting. To most individuals in betting, they perceived the federal government to do very little to curb the antagonistic results of sports betting.

The privateness supplied by mobile money as had a optimistic influence on sports activities betting. Majority of individuals partaking in sports activities betting sought for information and made determination on the way to wager primarily based on information available on social media platforms such as Facebook, twitter, Instagram and WhatsApp. Majority of betters had been aware that sports betting was a type of playing. In addition, they perceived to be in command of their betting actions and thus continued to bet.

  • In whole, it was estimated that 2 million people were engaged in sports betting.
  • Collected data was analyzed using SPSS and MS Excel worksheets using descriptive statistics of frequency distributions, means and modes.
  • The common goal of this research was to evaluate sports betting impression in Kenya.
  • The population of the study was drawn individuals partaking in sports activities betting within Nairobi County.
  • To obtain these objectives the research utilized a descriptive analysis design utilizing quantitative analysis strategy.

Sports betting is most likely to have an effect on men under full employment between the ages of 21 – forty years in Kenya. Secondly, this study recommends for targeted mass training of customers with a particular bias to the lads. It is recommendable for sports betting companies to arrange devoted social media accounts that impact and environment friendly in delivery of information on sports bets.

The general goal of this examine was to evaluate sports betting impact in Kenya. To achieve these aims the research utilized a descriptive research design utilizing quantitative analysis approach. The population of the examine was drawn individuals participating in sports betting inside Nairobi County. In total, it was estimated that 2 million individuals were engaged in sports activities betting. Using stratified random sampling and Yamanes formulation a sample dimension of a hundred respondents was selected for inclusion in the study.

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In addition, the examine concludes that social media is the one largest most necessary supply of data for sports betting. In addition, social media sites are the major supply of purchase selections for brand spanking new customers in sports activities betting.

The authorities was disinterested in managing the protection policies of people engaging in sports activities betting and didn’t management the exposure, advertisement and promotion of sports activities betting. On the opposite, authorities was solely excited about maximizing its revenues through taxation of sports betting companies. This research concluded that cell cash has had a huge effect on sports betting in Kenya. The relationship between cell cash and sports activities betting is enhanced because of the ease of entry to cell money, the cost effectiveness and efficiency of cellular money, transparency, consistency, reliability and privateness of cell money wallets.

Collected information was analyzed utilizing SPSS and MS Excel worksheets utilizing descriptive statistics of frequency distributions, means and modes. The study found that majority of the individuals engaging in sports activities betting were male of the ages under 40 years and above 21 years. In addition, the largest supply of income for sports activities betters was salaries indicating that a employed individuals have been at a better chance of engaging in sports betting than entrepreneurs and unemployed people. Most of sports activities bets were positioned using the web site on a greater than once per week interval.